Scaling Startups Beyond Headcount — Into Revenue
Startups don’t fail because of product. They fail because they can’t sell. At How Ya Doing, we fix that.
We embed revenue talent and sales infrastructure where it matters most — early-stage, venture-backed companies under pressure to prove traction. From your first hire to your first £10M in ARR, we parachute in closers, not CVs, and build systems that scale with you.
We’re not recruiters. We’re operators. We’ve carried quotas, built trading desks, closed seven-figure deals, and grown fintechs from Seed to Series B.
We de-risk portfolios by ensuring every hire moves the revenue needle. For founders, that means runway. For VCs, that means ROI.
Partnering with us
Scaling a startup is hard. Scaling revenue is harder. How Ya Doing was built to solve the most common reason early ventures fail: no sales engine, no revenue, no runway.
Focus
Partnering with How Ya Doing means one thing: revenue clarity from day one.
We’re not generalists — we work only with founders, funds, and revenue leaders who know that without sales, there’s no scale.
Our sweet spot is venture-backed startups from Seed to Series B where capital is raised but the revenue engine isn’t yet built. We step in to turn ambition into traction — sourcing closers, enabling teams, and creating the infrastructure that converts runway into results.
Team
Our network and infrastructure have been designed specifically for venture-backed fintechs, SaaS, and frontier tech startups. We're operators, not recruiters. That means we've sat on trading floors, scaled teams, and closed deals ourselves. We know the difference between "a CV" and "a closer".
20+ years of recruiting experience in-house and agency. Built revenue teams across fintech, SaaS, and financial services. How Ya Doing's commercial anchor.
With two decades of experience recruiting for both global institutions and high-growth startups, Garry has led searches from board-level CROs to SDR teams of 20+. Prior to founding How Ya Doing, he built teams in-house for Preqin, BlackRock and Planet. Garry also led agency desks placing commercial talent into banking, payments, and SaaS. He is known for his commercial pragmatism: closing mandates quickly, curating off-market candidates, and prioritising ROI over CV volume.
- Secret superpower: Spotting closers before the interview.
- Weekend scenes: Saturday morning walks with his wife, son and loyal pup, Nero.
- Career high: Building How Ya Doing with a team that blends recruitment, institutional sales, and fintech GTM.
Fixed Income, Currencies & Commodities sales veteran. Built and scaled frontier markets desks at Barclays Capital and Commerzbank. Startup founder, operator, and Forbes 30 Inspirational Women (IWD 2021). How Ya Doing’s sales DNA.
Grace brings 17 years of Capital Markets, finance and fintech experience. A former tech founder recognised in Management Today’s 35 under 35 and profiled in the Financial Times and Evening Standard, she now channels deep institutional sales expertise into helping startups close clients, attract investment, and build commercial engines that scale.
- Secret superpower: Spotting demand before the market does — then building the funnel to capture it.
- Weekend scenes: Exploring London landmarks with her daughter.
- Career high: Transitioning from institutional banking to startup building—proving great sales DNA travels.
14 years Financial Services, Fintech sales and GTM operator. Ex-Lloyds and Trustly. Brings startup hustle to How Ya Doing’s growth engine.
Luke has built his career across relationship management, sales, and go-to-market roles — from corporate banking at Lloyds and Citigroup to senior sales in payments fintech at Trustly. At How Ya Doing, he focuses on expanding our network, building partnerships with founders, and ensuring growth-stage clients see results fast. Energetic and solutions-driven, Luke works hand-in-hand with founders at the sub-20 headcount stage, helping them secure their first revenue hires and build systems that attract both talent and capital.
- Secret superpower: Hustling doors open.
- Weekend scenes: Cycling, football, or exploring Canary Wharf’s coffee spots.
- Career high: Driving GTM growth at a payments fintech, now scaled into a category leader.
Revenue Intelligence
Revenue doesn’t build itself — it’s engineered.
At How Ya Doing, we publish insights drawn from the frontlines of scaling early-stage companies: what’s working, what’s broken, and where the next wave of demand will come from. Our reports aren’t theory — they’re playbooks sharpened by lived experience in capital markets, fintech, and venture-backed growth.